Noise launches ALT series with Watch 1, Buds Open, Clip, and Buds': Here's all you need to know

Noise has pulled its wearables and audio gear into a new line called ALT, a design-first series aimed at buyers who care as much about how a gadget looks as what it does. Pre-bookings are open now across gonoise.com, Amazon and Flipkart, with the watch and two open-ear products leading the rollout.The name stands for "Alternative to Autopilot," Noise's pitch to younger buyers who treat gadgets as a style choice rather than a default purchase. Co-founder Amit Khatri tied it to rising average selling prices in the category, arguing that people now want design and meaning, not just a spec sheet. Every ALT product shares a common look—clean lines, considered proportions and a set of expressive colourways.The ALT Watch 1 leads the wearable side. It's a round smartwatch with a 1.32-inch AMOLED screen that peaks at 1,000 nits, an aluminium frame and a functional rotating crown. Noise has loaded it with its own AI stack, covering voice commands, transcription, health insights and a watch-face generator it calls AI Playground. Built-in GPS, heart rate, stress, SpO2, sleep and menstrual tracking are on board, with support for Strava, Google Fit and Apple Health. Battery life is rated at up to 14 days, and the design picked up a Red Dot Design Award 2026.The ALT Buds Open headline the audio range and also took a Red Dot in 2026. These are open-ear buds, built around a liquid silicone hook and a flexible memory wire so they rest on the ear without sealing it shut. There's Hi-Res Audio over the LHDC codec, up to 35 hours of playback, quad-mic calling and dual-device pairing. A 10-minute charge buys roughly 200 minutes of listening.For something smaller, the ALT Clip is a clip-on open-wearable with dual magnetic drivers and the same LHDC Hi-Res support. It runs up to 28 hours, pairs with two devices at once, and charges fast—10 minutes claims four hours of playback.Two in-ear models arrive later. The ALT Buds sit at the top with 35dB active noise cancellation, Spatial Audio, Bluetooth 6.0, quad mics and up to 45 hours of battery. The ALT Buds (S) is the entry point, keeping the 45-hour rating, Bluetooth 6.0 and an 11mm driver lower down the range.Pricing starts at Rs 5,999 for the ALT Watch 1, with both the ALT Buds Open and ALT Clip listed at Rs 4,499. Pre-book users get a discount on all three—Rs 4,999 for the watch and Rs 3,999 each for the open-ear pair and the clip. The three ship in six colourways and go on sale from June 16, while the ALT Buds and Buds (S) arrive at a later date.