Netflix is redesigning how you watch and play on mobile

Netflix has quietly been overhauling its mobile app, and Asia-Pacific is where the changes are showing up most visibly. At its APAC Product Innovation Showcase, the company announced that its refreshed mobile experience is heading to South Korea and Japan in July. It's already live in India, Australia, New Zealand, the Philippines, and Malaysia.The biggest addition is Clips, a vertical video feed built for idle moments. Think waiting rooms and commutes. You scroll through short excerpts from Netflix's library, add titles to your watchlist, or jump straight into something. It's clearly modelled on the short-form playbook that TikTok and Instagram Reels have made standard. Netflix is now testing themed Clip collections organised around moods, genres, or specific moments: reality TV highlights, behind-the-scenes cuts, podcast snippets.On the games side, Netflix Playground—the company's dedicated gaming space for kids, which launched in the US, UK, and Canada in April—is expanding. The next big drop is a KPop Demon Hunters game collection, arriving June 20 with six mini-games tied to the animated musical that racked up over 518 million views in its first six months. No ads, no in-app purchases. Just the game, bundled into your existing subscription.Netflix is also leaning harder into personalised discovery. Beyond algorithmic recommendations, it's building themed hubs and regional rows tied to moments like Diwali in India or Golden Week in Japan. A "Watch Your Favourite Books" adaptations hub is already live globally. The idea, as Netflix puts it, is that a recommendation only works if it feels like it was meant for you specifically.Between Clips, Playground, and curated collections, Netflix is clearly trying to be more than just something you watch at night.