Jammu & Kashmir Tourism to organise Kashmir Festival this September

Come September, and you will have the Kashmir Festival charming you. This mega festival will be organised at the behest of the Jammu & Kashmir Department of Tourism, and is aimed to draw in tourists during the upcoming Durga Puja as well as autumn season. The said festival will be held from September 29 to October 1 for this year.

As per an official statement by Secretary Tourism Rigzin Samphel, “The state is bestowed with natural beauty and landscape, besides diverse culture, amazing art and craft, sumptuous cuisine, unique music that needs to be showcased to the travellers.”
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Apart from tour organisers and other major stakeholders, the Kashmir Festival invitees will feature some prominent movie stars, bloggers, and journalists. The festival will be training its spotlight on the various charms of the state as a tourist destination, including shikara rides, houseboat cruises, horticulture and related practices, local folk arts including music and dance of J&K, premier resorts and hotels, as well as state handicrafts and water sports.
Mr Rigzin also stated that, “The festival will create a buzz and send a positive message across the globe that Kashmir is a happening place where tourists not only enjoy breathtaking landscape but can also be engaged in various recreational activities.”

Apart from its bid to attract tourists, the Kashmir Festival is also aimed at busting the belief that the state is volatile, or unsafe for tourists and visitors.