gi tag

This summer, the hottest mango trend is knowing the farm it came from

During his recent global expedition, Prime Minister Modi showcased Bihar's vibrant cultural tapestry by presenting GI-tagged Mithila Makhana and delicate Madhubani artwork to prominent leaders like the UAE Crown Prince and the Dutch Prime Minister.

The once-vibrant Bomkai saree tradition in Odisha's Bomkai village is now on the brink of extinction, with only two weavers preserving its original form. Despite its gi tag and recognition, the craft faces challenges from younger generations' disinterest, labor-intensive processes, and a lack of government support, leading to a decline in its birthplace.

Prime Minister Narendra Modi showcased Odisha's rich artistic heritage during his visit to Norway, gifting a 'talapatra khodei' (palm leaf engraving) of the 'Tree of Life' to Queen Sonja and a silver filigree boat model to King Harald V. These gifts highlight Odisha's ancient storytelling traditions and intricate craftsmanship, bringing global attention to these unique art forms.

Prime Minister Modi's recent five-nation tour saw him present world leaders with culturally rich Indian gifts. From Assam's golden Muga silk to Manipur's Shirui Lily stoles and Agra's marble inlay boxes, these presents showcased India's diverse traditional crafts, agricultural bounty, and musical heritage, fostering cultural exchange.

A pest outbreak and erratic weather have devastated Bihar’s famed Shahi litchi crop, with losses reaching 70% in some orchards and threatening the livelihoods of farmers, labourers, packers and transporters who depend on the short summer harvest

Assam, the world's tea capital, produces a significant portion of global tea, with its Orthodox variety standing out. This robust, malty black tea, known for its rich amber-red hue and briskness, boasts powerful antioxidants. The Guwahati Tea Auction Centre's record sales and premium prices for Tippy Orthodox highlight its global demand and the skilled craftsmanship involved in its production.

Uttar Pradesh CM Yogi Adityanath has ordered a 50% cut in official vehicle fleets and urged a public movement for austerity. Measures include promoting work-from-home, public transport, and reducing fuel and gold consumption. The state aims to boost domestic tourism and local products.

After Prada’s ‘sandal scandal’, Indian footwear labels are giving the chappal a high-fashion spin with sneaker and silk makeovers, bringing fresh attention to the craft and its artisans

The humble Kolhapuri chappal has transcended its traditional roots to become a global fashion icon, even prompting luxury brands like Prada to collaborate with Indian artisans. This practical, comfortable, and eco-friendly footwear now epitomizes "power flats" and "old money" aesthetics, proving its relevance and chic appeal beyond ethnic wear.