Nike's 'Rip the Script': How World Cup marketing rivalries can become as memorable as the tournament itself
TIMESOFINDIA.COM / Jun 05, 2026, 20:32 (IST)
Nike has launched Rip the Script, its most ambitious World Cup campaign yet, bringing together football superstars, celebrities and references to three decades of iconic advertising. The six-minute film celebrates creativity, unpredictability and football's enduring appeal while drawing inspiration from classics such as Airport, Joga Bonito and Write the Future. Packed with Easter eggs, nostalgia and star power, Rip the Script reinforces Nike's status as football's most influential storyteller.