FIFA World Cup Halftime Show: The untold story behind BTS, Madonna and Shakira’s blockbuster event
TIMESOFINDIA.COM / May 28, 2026, 05:08 (IST)
The 2026 FIFA World Cup final will feature the tournament’s first-ever halftime show, headlined by BTS, Madonna, and Shakira. The idea traces back to a 2015 phone call between Coldplay’s Chris Martin and Global Citizen CEO Hugh Evans. Their long-running partnership eventually led to a collaboration with FIFA, using football’s biggest stage to promote the FIFA Global Citizen Education Fund, which aims to expand access to quality education for children worldwide.