Xbox names analyst Matthew Ball chief strategy officer in second leadership reshuffle under Asha Sharma
TIMESOFINDIA.COM / May 23, 2026, 22:24 (IST)
Xbox CEO Asha Sharma has appointed industry analyst Matthew Ball as Chief Strategy Officer to revitalize Microsoft's console business. Ball, a known figure for his "State of Video Gaming" report, aims to revive franchises and strengthen Xbox's market position. Scott Van Vliet joins as CTO to accelerate product development, while Chris Schnakenberg is promoted to VP of partnerships.