GTA 6 publisher Take-Two CEO Strauss Zelnick on whether a smaller team with AI tools can create hits like GTA: Lots of people including ex-Rockstar employees have tried and so far…
Take-Two CEO Strauss Zelnick believes AI won't create GTA-level hits alone. He emphasized that while technology aids development, extraordinary creativity and talent are the true drivers of blockbuster success. Zelnick stated that accessible AI tools offer no exclusive advantage, and the company's focus remains on attracting and nurturing top creative individuals.