Kai Boutique

Somchai Kaewthong—also known as Kai—is one of Thailand’s most prominent designers, having worked in the industry for over 45 years. His flagship store, Kai Boutique has been around since 1969. Flip through fashion magazines like Elle Thailand and you’ll see photos of Thai celebrities and socialites alike, donning Kai’s elite womenswear. Similarly, Fashion Week in Thailand isn’t considered complete without a show featuring Kai’s newest line.
Well-known throughout Asia, Kai’s long-standing boutique offers visitors a peek into the impeccable craftsmanship of Thai couture design. Kai is best known for producing opulent dresses that are at once fantastical and elegant. As the country’s foremost wedding dress designer, he’s even been called the Vera Wang of Thailand! Each year, his pieces create trends throughout the industry’s domestic market. Even when you’re not planning to invest in one of his stunning pieces, a visit to Kai Boutique is worthwhile seeing—these majestic dresses in person is reason enough to go.