Luisaviaroma

Florence's favourite fashion boutique

Noteworthy for: Luisa is famous for its innovative, amusing and often extremely surreal window displays, which are updated on a regular basis.
A stunning boutique right at the heart of city’s thriving fashion scene, the world-renowned Luisa Via Roma first opened its doors more than 80 years ago. Since then, it has gained an enviable reputation as the finest designer fashion store in Florence, bringing ever-changing, cutting-edge style to the city’s streets.

With luxury men's and women’s clothing items - from denim shirts to cashmere skirts to cotton trench coats - along with beautiful shoes, wallets, bags, hats, perfumes and more from the biggest designers (Dior, McQueen, Rick Owens and hundreds more), it’s the perfect way to add a little Italian chic to your wardrobe.