Brands discover power of payer in pilgrim rush

Luxury stays, seamless travels, curated experiences, exclusive interactions. Pilgrimage in India is fast embracing a level of sophistication perhaps not seen since the introduction of VIP queues at major shrines. As the best that money can offer the holidaymaker becomes available to blessings-seekers, things are looking up for the religious economy.
In 2022, the sector earned about $16.2 billion, estimates the Union ministry of tourism. Spiritual tourism is expected to soon provide employment to over 10 crore people and generate around $59 billion in revenue by 2028.