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Faux animal head to edible hat: 5 bizarre runway scenes that caused chaos online

TOI Lifestyle Desk
| etimes.in | Last updated on - Feb 23, 2025, 18:00 IST
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Runway moments that caused a sensational stir online

Runway shows have always been a platform for bold creativity, but sometimes, fashion takes an unexpected turn that sparks widespread debate and controversy online. The moment a collection is revealed, conversations erupt on social media, often making headlines for all the right (or wrong) reasons. Some runway moments have gone viral, not just for their unique creations but also for how they challenge norms and provoke a cultural conversation. Here are some iconic runway moments that left a lasting impression, both in and outside of the fashion world.

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Schiaparelli’s faux animal heads (2023)

Schiaparelli’s 2023 haute couture show caused a storm of conversation online with its dramatic and unconventional use of faux animal heads. The collection, crafted with exquisite artistry, featured life-like animal heads—lions, wolves, and even a rhinoceros—attached to the dresses, symbolizing a fantasy world. While the intention behind the collection was to explore the blend of fantasy and craftsmanship without causing harm to animals, the internet reacted strongly. Despite the cruelty-free materials used, the decision to present endangered species as fashion pieces sparked criticism. Viral moments, such as Kylie Jenner and model Irina Shayk walking down the runway with a lion’s head, made headlines worldwide and led to discussions about the ethics of using animals, even in a non-literal form, in fashion.
(Image Credits: Pinterest)

3/6

The edible chocolate hats

In another memorable London fashion moment, milliner Stephen Jones unveiled a collection of hats at a special event that captivated the senses in an entirely unexpected way. One of the standout pieces was a massive hat entirely made of chocolate, with a bite-sized hole at the crown. The hats smelled delicious and were entirely edible, offering a unique concept for the fashion world. While the novelty of wearing a chocolate hat drew attention, it was clear that this quirky creation was more about fun and art than practicality. The internet buzzed with curiosity, and the attention-grabbing edible headwear quickly became a conversation starter. Despite its charm, the practicality of wearing such a confectionary creation in warm weather made for amusing discussions, with one guest already placing an order to wear the chocolate hat at a birthday party. This show highlighted fashion’s potential for playful experimentation while blurring the lines between fashion and food.
(Image Credits: Pinterest)

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Dangling models at Valentino haute couture

Valentino’s Haute Couture show was meant to push boundaries of art and fashion, but the models suspended in mid-air caused an uproar. The show featured an array of stunning dresses but presented in a highly unusual way: models were suspended high in the sky, hanging from the ceiling in what appeared to be a dangerous stunt. The creative intention was to demonstrate the freedom and creativity of fashion, but the execution led to widespread concern on the internet about safety. The models, who appeared to float effortlessly, were met with mixed reactions. While some appreciated the artistic vision, others focused on the risks involved. The show became a flashpoint for debate, with many criticizing it as a dangerous stunt rather than a creative presentation of fashion. The controversy sparked a conversation about the boundaries of art, fashion, and the well-being of those involved in making it happen.


(Image Credits: Pinterest)

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PETA protesters at the 2002 Victoria’s Secret fashion show

The 2002 Victoria’s Secret Fashion Show, known for its glamorous models and extravagant lingerie, took a surprising turn when it was disrupted by PETA protesters. While Gisele Bündchen strutted the catwalk, a group of protestors stormed the stage, holding signs to raise awareness about animal cruelty. Despite the interruption, Bündchen remained composed and continued her walk, ignoring the chaos surrounding her. The protesters were swiftly removed by security, but the incident ignited a flurry of debate across the internet. The presence of the activists at such a high-profile event drew attention to the ethical issues surrounding the fashion industry, especially concerning the use of animal-derived products in clothing. This controversial moment highlighted the power of activism in the world of fashion, sparking an ongoing conversation about sustainability and cruelty-free fashion.


(Image Credits: Pinterest)

6/6

Rick Owens's human backpack (2015)

One of the most talked-about runway moments of 2015 was Rick Owens’s show, which featured models walking the runway with gymnasts strapped to their backs as human backpacks. The unusual presentation, where women wore large straps that held the gymnasts in place, led to an immediate outcry online. Many critics decried the look as demeaning to women, with some calling it a symbol of restraint and oppression. Others, however, interpreted the display as an attempt to explore themes of support, strength, and the symbolic connection between women. Despite the mixed reactions, the show garnered significant attention, with memes and discussions flooding platforms like Reddit and X. While Owens intended to create a conceptual narrative about human bonds, the stunt quickly became a viral sensation for its shocking and unconventional approach to fashion.


(Image Credits: Pinterest)

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Copyright © Jun 7, 2026, 04.27PM IST Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service