Your Privacy is Important to us

We encourage you to review our Terms of Service, and Privacy Policy.

By continuing, you agree to the Terms listed here. In case you want to opt out, please click "Do Not Sell or Share My Personal Information" link in the footer of this page.

Opt out of the sale or sharing of personal information

We won't sell or share your personal information to inform the ads you see. You may still see interest-based ads if your information is sold or shared by other companies or was sold or shared previously.

Continue on TOI App
Open App
Login for better experience!
Login Now
Welcome! to timesofindia.com
TOI INDTOI USTOI GCC
TOI+
  • Home
  • Live
  • TOI Games
  • Top Headlines
  • India
  • City News
  • Photos
  • Business
  • Real Estate
  • Entertainment
  • Movie Reviews
  • Lifestyle
  • Podcasts
  • Elections
  • Web Series
  • Sports
  • TV
  • Food
  • Travel
  • Events
  • World
  • Music
  • Astrology
  • Videos
  • Tech
  • Auto
  • Education
  • Log Out
Follow Us On
Open App
  • ETIMES
  • CINEMA
  • VIDEOS
  • TV
  • LIFESTYLE
  • VISUAL STORIES
  • MUSIC
  • TRAVEL
  • FOOD
  • TRENDING
  • EVENTS
  • THEATRE
  • PHOTOS
  • MOVIE REVIEWS
  • MOVIE LISTINGS
  • HEALTH
  • RELATIONSHIP
  • WEB SERIES
  • BOX OFFICE

Rashmika Mandanna weds Vijay Deverakonda: How Rashmika aced the 'Poola Jada' on her big day

etimes.in | Last updated on - Feb 27, 2026, 12:19 IST
Comments
Share
1/4

All about Rashmika's studding wedding hairdo

For years, the ultimate bridal hair directive was a messy, textured bun practically swallowed by pastel peonies and baby’s breath. It was the reigning champion of wedding mood boards and the default choice for nearly every celebrity bride. But the newly released wedding pictures of Rashmika Mandanna and Vijay Deverakonda have just offered a structurally imposing, deeply rooted alternative. By stepping out in a full, traditional South Indian braid, Rashmika has essentially signaled the end of the Bollywood-style floral updo.

2/4

​A cultural resurgence in bridal beauty

When you look at the wide shots of the couple walking side-by-side, Rashmika’s hair commands the frame. Instead of a slicked-back bun, her hair is styled in a classic poola jada - a Telugu and broader South Indian bridal staple that has been waiting for a mainstream revival.

The long, thick braid is methodically adorned with traditional gold hair accessories, known as jadabillas or choti ornaments, and framed by a trailing cascade of fresh jasmine and greenery. There is a regal, architectural elegance to it that a messy bun simply cannot replicate, especially when paired with heavy Kanjeevaram silks and antique temple jewelry. Furthermore, it brings a sensory element back to bridal fashion; the iconic, heady scent of fresh jasmine is a hallmark of traditional South Indian weddings that a generic pastel rose fails to deliver.

3/4

​The mechanics of the plait

Getting this specific aesthetic right is an exercise in structure and weight distribution. Hairstylists typically start with a neat, center-parted front to accommodate the heavy gold matha patti resting along the hairline. Hair extensions are almost always incorporated to achieve the essential length and density.

The real technical work, however, happens in the detailing. To prevent the heavy gold motifs from dragging the hair down, stylists don't just pin them on top. The jadabillas are firmly anchored and woven directly into the foundation of the braid, distributing the weight of the metal evenly down the back. The fresh gajra is then tied intricately to frame these gold accents, creating a sharp visual contrast between the bright white jasmine, the rich gold, and the dark hair.


​‘In every lifetime’: Rashmika Mandanna’s emotional bridal veil becomes the most romantic wedding moment​

4/4

​The bling budget: Sourcing the look

If you want to swap the pastel roses for this authentic heritage aesthetic, the bridal market is entirely prepared for the shift. Here is exactly what it costs to put this look together for the upcoming wedding season:

● The 22-Karat Heirloom Route: Investing in a real gold jadabilla set is a major commitment. Depending on the overall weight and the intricacy of the temple carvings, these generational pieces typically run from ₹2,00,000 to ₹5,50,000.

● The Premium Silver Alternative: For a smarter, budget-friendly approach, high-quality silver with thick antique gold polish looks identical on camera and holds its structure beautifully. You can source intricately handcrafted sets from local heritage jewelers for a much more accessible ₹15,000 to ₹45,000.

● The Fresh Floral Element: The actual floral netting (the poola jada base) made of jasmine, rose petals, and sometimes gold tissue fabric is custom-ordered from specialized wedding florists. These fresh arrangements usually cost around ₹3,000 to ₹8,000 depending on the complexity of the weave.

The pastel floral bun will always have its place, but the sheer cultural weight and visual drama of a traditional poola jada are currently unmatched. It might finally be time to let your hair down for the big day.

Start a Conversation

Post comment
Featured In lifestyle
  • Spanish proverb of the day: “A man does what he can; a woman does what…”
  • This state in the U.S. has the most active volcanoes; no it's not Hawaii
  • Lalit Modi's 5 big revelations about love and life: ‘Diamond Digger’ remark, dating Sushmita Sen, one regret that still haunts him
  • 10 rare snakes found in the Amazon rainforest and what travellers should know
  • Personality test: The gift box you pick reveals what you seek in your friendships
  • Expert says these 5 toddler behaviours may feel frustrating to parents, but they are completely normal
  • African proverb of the day: “A man will never heed the voice of a woman until it is too late.”
  • Inside Malaysia's Snake Temple where venomous vipers live among prayer halls and people worship alongside them
  • Influencer gives rare peek into what life is really like inside Himalayan yogi caves near Badrinath; finds surprising objects inside
Photostories
  • 8 career lessons every young woman should learn before 30
  • 10 baby girl names inspired by goddesses from around the world
  • Doctor explains 4 health markers that may reveal your heart attack and stroke risk before symptoms appear
  • Office commute in 45°C? Here are 5 summer survival hacks every working woman needs
  • 10 rare snakes found in the Amazon rainforest and what travellers should know
  • Expert says these 5 toddler behaviours may feel frustrating to parents, but they are completely normal
  • Kangana Ranaut skips fast fashion, embraces handloom royalty in Gaurang Shah’s majestic Kanjeevaram saree
  • Benefits of Tulsi Mala according to hindu traditions
  • 8 metro corridors driving residential growth and transforming India's urban housing landscape
Explore more Stories
  • 11
    10 baby girl names inspired by goddesses from around the world
  • 6
    Expert says these 5 toddler behaviours may feel frustrating to parents, but they are completely normal
  • 11
    10 rare snakes found in the Amazon rainforest and what travellers should know
  • 5
    Kangana Ranaut skips fast fashion, embraces handloom royalty in Gaurang Shah’s majestic Kanjeevaram saree
  • 5
    ​Quote of the day by Marilyn Monroe: 'If you can make a woman laugh, you can make her do anything'​
Up Next
  • ETimes
  • /
  • Life & Style
  • /
  • Beauty
  • /
  • Rashmika Mandanna weds Vijay Deverakonda: How Rashmika aced the 'Poola Jada' on her big day
About UsTerms Of UsePrivacy PolicyCookie Policy

Copyright © Jun 4, 2026, 08.06AM IST Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service