Apple launches iPhone 6S, iPhone 6S Plus

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Unlocked iPhone 6S prices start at $649

iPhone 6S: 16GB/32GB/64GB - $649/$749/$849; iPhone 6S Plus: 16GB/32GB/64GB - $749/$849/$949

And the event's drawing to a close

A performance by the band One Republic to close the event

iPhone 6S coming to 130 countries later this year

We expect India to be in the list!

Apple iPhone price in the US

Apple has reduced iCloud pricing

New iCloud storage pricing - 50GB for $0.99/month, 200GB for $2.99/month, 1TB for $9.99/month

iOS 9 will be available on September 16

iPhone 6S pre-orders start September 12. Ships September 25.

iPhone 6S and 6S Plus contract price remains the same

Apple has introduced a new Android app to allow Android users to switch to iPhone

New iPhones feature faster LTE and Wi-Fi

Live Photos

Extends the captured moment

Live Photos

Apple's new camera app features Live Photos that captures short video with sound that can be played by 3D touch

iPhone 6S camera can take 63MP panorama pictures

Retina Flash!

Entire display lights up three times brighter acting as a flash for the front camera

The iPhone 6S models sport a 5MP front camera

The iPhone 6S offers 4K video recording

Camera features deep trench isloation technology for better pictures

New iPhone camera has 50% more pixels

iPhone 6S sport a 12MP rear camera

iPhone 6S features 2nd-gen Touch ID sensor

M9 motion coprocessor is directly built into the A9 chip.

New iPhones will feature always on 'Hey Siri' feature

A game demo to showcase the A9's ability

A9 is Apple's 3rd-generation 64-bit chip

Apple iPhone 6S features A9 chip

70% faster compared to A8 in CPU tasks; 90% faster in graphics tasks

Third party apps like Dropbox, Facebook and Instagram support 3D touch

Multitasking menu to switch between apps can be invoked with 3D touch

3D touch lets users do actions without even opening apps

Different levels of touch let users take a peek or open a full mail message in the Mail app

Craig Federighi, Senior Vice President, Software Engineering on stage to demo 3D touch

3D Touch integrated with iOS 9

3D Touch offers additional menus and options with mini-tap and full-tap options.

3D Touch

To use 3D Touch, capacitive sensors integrated into the backlight of the iPhone 6S retina display.

New iPhones feature 3D touch

New iPhones feature 3D touch, Apple's term for force touch. Features peek and pop gestures

New rose gold finish

New iPhones feature aluminium, custom Apple alloy body. In Silver, gold, space gray, rose gold finishes.

Phil Schiller back on stage to talk about new iPhones

Apple announces iPhone 6S, iPhone 6S Plus

Tim Cook is back to announce new iPhones!

New iPhones finally!

Apple TV pricing

Apple TV 32GB starts at $149. Available starting October in 80 countries. Reach 100 countries by end of the year.

Apple TV hardware

Has HDMI and ethernet ports. Remote works through Bluetooth and is rechargeable via lightning connector.

Apple TV hardware

The new Apple TV is powered by a 64-bit A8 chip, Bluetooth 4.0, 802.11ac Wi-Fi and Infrared receiver.

More demos for Apple TV apps

Major League Baseball app for Apple TV being demoed

A shopping app for Apple TV

Gilt has introduced a new app for the Apple TV!

Some new games for Apple TV are being demoed.

We just saw demos of games Crossy Road and Beat Sports.

New iOS-like features coming to Apple TV

Apple has adapted apps for Apple TV. Siri even offers information on the Apple TV.

Siri takes the Apple TV experience to the next level

Apple TV Demo

We have a demo of the new Apple TV. Search features and touch-based remote control offer an enhanced user experience.

Siri closely integrated with online video services like Netflix to search content

Eddy Cue, Senior Vice President, Internet Software and Services on stage to talk about the new Apple TV