Nothing has partnered with Yuvaa, a youth media and insights organisation, to launch "Generation Nothing" – the company’s first-ever student program in India. Nothing’s community outreach program is designed to foster innovation and support young creators, the company said.
Nothing will select students who have an interest in design, culture, and technology. As part of this initiative, the company will conduct workshops for students and offer them opportunities to showcase their skills, collaborate with the company team, and connect with experts from around the world.
"With our foundations being set by the young and creative, Students are naturally at the centre of everything we do. This initiative recognises that the students of today have the highest power to take our vision forward and thrive in a world where tech is fun again," the company said.
What’s in for studentsNothing will provide certain benefits, such as exclusive access to unique experiences, along with merchandise and vouchers. Additionally, selected students may qualify for internship grants and get an opportunity to work with the company.
“The Generation Nothing program strives to tap into the freshest minds of young Indian talent in order to drive innovation and creativity,” said Manu Sharma, VP and GM of Nothing India.
Nothing says that it will be using Yuvaa's student network to reach out to potential collaborators and innovators who share the same values as the brand.
“We firmly believe that our program will inspire students and allow them to actively engage with the Nothing team, fostering a creative exchange of knowledge and co-creation. Through this program, we aspire to revolutionise students' approach towards technology,” Sharma added.
Only current students enrolled in Indian institutions are eligible to enrol. You can register for Nothing’s student program
here.
The development comes as the company prepares to launch its second smartphone, Nothing Phone (2), in multiple markets.
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