'Vikram' to 'Kabali': Five Tamil films that come up with a unique promotion strategy

Several Tamil movies get released every week. But only a few films reach the audience due to their promotional strategies and advertisement. In the world of social media, promotions play a crucial role, in making films reach the audience, and filmmakers have been coming up with some surprise plans to impress the fans. Let’s take a look at five Tamil films that came up with unique promotion strategies.

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Vijay has become the leading actor in Tamil cinema, and his immense hard work made him achieve the top place. Vijay's films have been regularly doing well at the box office, and the actor has a separate fan base. But during his early stage, the actor needed some more boost to reach the audience. Stickers of Vijay were delivered with biscuit packets during the time of 'Thirupaachi' release, and it transformed him into a kids' favorite.

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Vikram starrer 'Anniyan' is one of the high budget films made in Tamil, while the promotions were also high for Shankar's directorial. Vikram was seen wearing a mask in the film, and the same kind of mask was sold in shops to promote the film. This made Vikram's character more popular among the audience, and the film got more attention during those days.

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The expectations were high for Rajinikanth's 'Kabali', and it made the film into a box office blockbuster. The makers came up with several promotional strategies like aircraft with the film poster, miniature sculptures, and many others to boost the film. Rajinikanth played a gangster in the action drama, and the film is a favorite for many.

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After the success of 'Theri', Vijay rejoined director Atlee for 'Mersal'. The makers came up with a new plan of bringing in Twitter emoji for a Tamil film for the first time and conquered the social world. Vijay dominated Twitter with the 'Mersal' emoji during the film release, and several Tamil movies followed the trend later.

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Kamal Haasan's 'Vikram' also has Vijay Sethupathi, Fahadh Faasil, Narain, Kalidas Jayaram, and several popular faces. Lokesh Kanagaraj's directorial will be an out-and-out action drama, and the makers have launched NFTs for the first time in Tamil cinema. The grand launch happened a few days back at the Cannes Film Festival, and Kamal Haasan made a stylish appearance for the launch.

Kamal Haasan dons a stylish yellow suit for his latest appearance at the Cannes Film Festival

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