Vadodara: In a striking shift in lifestyle trends across Gujarat, premium bicycles worth several lakhs are replacing luxury cars as status symbols, with fitness-conscious urban buyers investing heavily in high-end machines that blend performance, prestige and personal passion.
Once seen as a basic mode of transport, bicycles have transformed into symbols of endurance and lifestyle. In Vadodara, enthusiasts now own sleek, imported models priced between Rs 2 lakh and Rs 9 lakh — rivaling the cost of a sportsbike or compact car. Some go even higher.
Realtor Paraj Patel owns virtual space-age bicycle costing Rs 12 lakh. “I bought this in 2022 and it’s the only one of its make in Gujarat. I was looking for a fast bike as I have been participating in races. This bike was a perfect choice as it gives me speed and a good hold on the road. I was ready to spend a good amount on the bike of my choice,” said Patel, 28.
For many riders, the investment is driven by performance needs. Nimish Mankadia, a Vadodara-based businessman and founder member of The Cycling Club of Baroda, owns endurance bike that cost about Rs 3.50 lakh.
“I was looking for a good endurance bike as I participate in long-distance cycling. This bike came with a hefty price tag but it was a match for my riding style and comfort. A bike, after all, is a trusted companion in long-distance rides and I wanted the best one possible,” Mankadia said.
For these cyclists, the machines are more than equipment. They are prized possessions, maintained with devoted care. Owners keep a close watch on their cycles, ensuring every component stays in top condition.
“My bike cost me around Rs 3.50 lakh and it’s more than just a high-end bike for me. It reflects my passion for biking,” said entrepreneur Jagruti Rathore.
“I do a lot of long-distance endurance biking and hence I was looking for a suitable bike irrespective of the cost,” she added.
Cyclists say the rising demand reflects a broader mindset shift. “It’s not about the cost anymore. Cyclists look at these bikes as a long-term investment in their health. Many people are now buying higher-end bikes in the state,” Patel said.
Tushar Tere is the Senior Assistant Editor at The Times of India,...
Read MoreTushar Tere is the Senior Assistant Editor at The Times of India, Vadodara, covering diverse beats such as crime, sports, business, politics, legal issues, art and culture, and heritage. His passion for storytelling extends beyond writing. Tushar is an avid photographer, capturing moments that inspire and inform. With a keen eye for detail and a love for diverse topics, I strive to bring insightful and engaging content to readers.
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