Akashvani Dharwad celebrates cultural legacy of Karnataka

Dharwad: Dharwad, a region deeply rooted in culture and heritage, has earned its place as a cradle of literature and music. It is the land where poets like DR Bendre, honoured with the Jnanpith Award, have illuminated the literary world. As the region celebrates the centenary of critic GS Amur and the 75th anniversary (Amrit Mahotsav) of Akashvani Dharwad, it's a moment to reflect on the enduring cultural and intellectual contributions of this region.Akashvani Dharwad, launched on Jan 8, 1950, by RR Diwakar, then the Union minister, holds a special place in Karnataka's cultural history. From its inception, it has been a bastion of traditional and contemporary art, serving as a platform for legendary artistes like Mallikarjun Mansur, Gangubai Hangal, and Basavaraj Rajguru. The station not only captured the artistic brilliance of these icons but also nurtured rural talent, creating "radio celebrities" who became household names.Akashvani Dharwad's reach extended far beyond entertainment. It became a hub of knowledge, presenting programmes like Vachanaamrutha, Krishi Sodhane, and Vanitha Vihar that educated and enriched the lives of listeners. The station also stood as a medium of connection, bringing the music, thoughts, and ideas of Karnataka to every home, from urban neighbourhoods to the remotest villages.The era of the golden voiceFor decades, Akashvani Dharwad was synonymous with excellence in broadcasting. People began their mornings with soulful programmes like Vandana Chintana and ended their days with gripping radio plays. Radio dramas and interviews held a special charm, with voices like Yamuna Murthy and Prabha Shirur etching themselves into the memories of generations.The radio station also played a pivotal role in promoting regional arts, with programmes dedicated to folk music, devotional songs, and literary discussions.Challenges in digital eraK Arun Prabhakar, DDG (engineering) said the rise of social media platforms, mobile technology, and on-demand entertainment has posed challenges to traditional broadcasting. Facebook, WhatsApp, and YouTube have reshaped the way people consume media, and radio has struggled to retain its once-dominant place. "However, Akashvani Dharwad has adapted, integrating FM broadcasting and online platforms like the NewsOnAir app to stay relevant," said Sharanabasava Cholin, programme director.Despite these efforts, the station faces operational challenges, including staff shortages and reduced programming budgets. Programmes like Swaranjali, Jeevana Belaku, and Bhavalahari continue to captivate listeners, proving that the magic of radio is far from fading. As Akashvani Dharwad enters its 75th year, the Amrit Mahotsav celebrations are a tribute to its resilience and impact.