Ahmedabad design school students launch apparel brand

AHMEDABAD: In a fine example of turning their educational learning into an entrepreneurial opportunity, students of Unitedworld Institute of Design (UID), a constituent of Ahmedabad-based Karnavati University, launched a clothing label – Colour Me Young (CMY) – by organizing a fashion show in Ahmedabad on Saturday. While the show was curated with the help of industry veterans to give the process a professional touch, it was the effort of students that led to the creation of a line of garments.“We’ve been working on this project for some three years and it’s not an overnight effort. Working with different designers was an enriching learning experience and we came up with different collections of garments using gold fabric and experimental fabric, among others. Putting it in the form of a fashion show was indeed a cherry on the cake because we wanted people to know what we were doing and getting to showcase it at student level is near impossible,” said Drisha Roy, third year fashion design student of the institute, who was part of the team that came up with the collection.She also added that they received orders which rewarded their efforts. The idea behind the institute engaging students in such an initiative was to give students a completely professional experience. Sharing more details, Ritesh Hada, president, Karnavati University, said, “Fashion is a highly competitive industry. The launch of CMY inspired UIDians to strive for excellence that is at par with the industry standards, which are reinvented by veterans from time to time. It helped students explore the finer aspects of apparel fashion in the fast changing industry.”A number of leading designers with whom the students worked include fashion choreographer, Shakir Shaikh, along with leading designers – Pooja Agrawal, Digvijay Singh, Krunal Parekh and Kasheesh K.