Industry experts and artists look forward to the launch of ‘Gaana for Artists’

NEW DELHI: Gaana, India’s favourite music app, has just launched Gaana for Artists to help artists understand their audiences and performance of content better.

The new app would enable artists to track audience data in real-time from Gaana’s 180 million-strong user base across the country. Music creators will be able to track data from the top 8 cities where their music is most-streamed from.

The other primary features of Gaana for Artists include overall top-performing songs, top playlists featuring songs and many more comprehensive metrics of analyzing preferences of the audience.

‘Gaana for Artists’ is the brand's undertaking to enrich the engagement of artists and bring transparency in audience data as artists can also view which of their songs are being played on the app.

Commenting on the launch of the app,

Sandeep Lodha

, CEO of Gaana, said, “The idea of Gaana for Artists germinated from the thought to enable Indian music artists & emerging talent with data on audience preferences a click away from their phones. This is going to be a revolutionary step in the music industry as artists can now access these insights in real-time and do not need to wait for weekly or monthly charts to gauge how their music is performing."

Renowned Bollywood composer Salim Merchant of the

Salim-Sulaiman

fame, commented, “The data from Gaana for Artists is going to be of immense help for established artists and also for upcoming singers and composers who will be able to understand audience behavior immediately after releasing a track."

Popular indie musician

Anumita Nadesan

was ecstatic about the app and had this to say: “This is crazy and the musician in me is very excited about Gaana for Artists app. As an artist, this adds value to our vision and work as well and Gaana is doing great work to build this holistic music community for artists and audiences together."

Gaana for Artists is now available as a progressive web app and can be accessed via desktop and mobile by users.