Sat, May 30, 2026 | UPDATED 17:04 PM IST
Voices from author
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Brand equity vs. brand value
June 30, 2017, 7:27 PM IST
Brand equity is a key construct in the management of not only marketing but also business strategy. It helped create and support the explosive idea that emerged in the late 1980s, that brands are assets…
June 30, 2017, 7:27 PM IST
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It’s enrichment, and not outreach!
June 29, 2017, 6:36 AM IST
After BJP president Amit Shah’s announcement of Ramnath Kovind as NDA’s nominee for Rashtrapati, the decision was interpreted in several ways by the media. It was argued that one must read between the lines. But…
June 29, 2017, 6:36 AM IST
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The invisible (first) citizen of India!
June 22, 2017, 1:12 PM IST
When Ram Nath Kovind was declared as the Presidential candidate of the BJP and its allies, Bengal chief minister Mamta Banerjee reportedly asked journalists: Who is this Ram Nath Kovind? And she was not the…
June 22, 2017, 1:12 PM IST
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Partners in transforming India’s urban transportation
June 17, 2017, 6:05 PM IST
India is experiencing an unprecedented transition from rural to urban living. Its urban population increased from 222 million in 1990, to 410 million in 2014 and is forecast to increase to 814 million by 2050,…
June 17, 2017, 6:05 PM IST
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What goes into making soldiers like Major David Manlun?
June 8, 2017, 8:44 PM IST
Major David Manlun, a young Indian Army Major made the supreme sacrifice fighting terrorists on the night of 6/7 June 2017 on the road linking Oting and Tizit in Mon District in Nagaland. Mon is…
June 8, 2017, 8:44 PM IST
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Startups beware of flawed interpretation of environment!
June 8, 2017, 12:37 PM IST
Strategy Expert Comments: Whenever there is a new technology there are too many new entrants and many of the startups fail miserably. It happens because their assumptions of the environment and their own capabilities are…
June 8, 2017, 12:37 PM IST
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Learning strategy from Chak De India for startups
June 6, 2017, 10:11 AM IST
Strategy Expert Comments: Let me share learning from an interesting Hindi movie Chak De India. In the movie, the protagonist Shahrukh Khan is coach for Indian Women Hockey team which was in a pathetic state….
June 6, 2017, 10:11 AM IST
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Startups beware of paralysis by analysis !
June 3, 2017, 11:50 PM IST
Strategy expert comments There is a hilarious scene in the movie Namaste London where the lead actress Katrina Kaif and her family go to meet a boy in Hyderabad for a marriage proposal. This is…
June 3, 2017, 11:50 PM IST
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Act fast in Kashmir before more virulent strains of militancy gain ground
June 2, 2017, 7:45 PM IST
In Nov-Dec 2014 India and its friends celebrated the unprecedented voter turnout in the Jammu and Kashmir assembly elections. 65 percent overall voter turnout in freezing temperatures, even as people were struggling to recover from…
June 2, 2017, 7:45 PM IST
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Good luck and good policies
June 2, 2017, 3:10 PM IST
In Brazil, where I come from, we are crazy about football, so I grew up listening to football matches. At the end of a match, the reporters would interview the main scorer of the day,…
June 2, 2017, 3:10 PM IST
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Startups don’t be fooled by Vanity Metrics
June 2, 2017, 11:23 AM IST
Are you using Vanity Metrics? Strategy Expert Comments: Let me share a hilarious situation on a traffic signal. Fatafat Singh was caught by Traffic Police for drunken driving. Traffic Police: You should not drive after…
June 2, 2017, 11:23 AM IST
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Learning niche focus and entry strategy from Special 26 for Startups
June 1, 2017, 2:10 PM IST
Are you targeting a broad market or a niche segment? Strategy Expert Comments: You are going in the direction in which many startups go and make mistakes. Let me share some interesting learnings from Hindi…
June 1, 2017, 2:10 PM IST
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Learning opportunity sensing and leveraging from Donald Trump for startups!
May 31, 2017, 10:58 AM IST
Strategy Expert Comments: You have an interesting situation. In the recent US elections, Trump was elected president. However, there were not many people who thought that he was going to win the elections. There were…
May 31, 2017, 10:58 AM IST
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Learning resilience from Hindi movie Guru for startups!
May 30, 2017, 12:02 PM IST
Strategy Expert Comments: Your team looks good but one more suggestion. Let me share an interesting scene from the Hindi movie Guru. There is a courtroom battle scene and the jury seems to be going…
May 30, 2017, 12:02 PM IST
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Saving Major Gogoi from armchair warriors
May 29, 2017, 11:08 AM IST
When Major Leetul Gogoi tied the alleged stone pelter, Farooq Ahmed Dar, on the bonnet of his jeep and raced through a hostile stone pelting mob with his Quick Reaction Team (QRT) with the polling…
May 29, 2017, 11:08 AM IST
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Mixing yoga and omelet making sessions for escaping from kidnapper!
May 29, 2017, 10:40 AM IST
Strategy expert comments: There are various approaches for innovation. One of the popular approaches is Medici Effect. Let me share a hilarious incident from bollywood movie “Coolie”. The hero Amitabh Bacchan has taken the heroine…
May 29, 2017, 10:40 AM IST
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Secure Tral for stable Kashmir
May 28, 2017, 1:12 PM IST
Over the weekend, Tral came back in news again. This time for the elimination of Sabzaar Bhatt. The so called replacement of Burhan Wani, Hizbul Mujahideen leader from Tral. Tral is the land of renowned…
May 28, 2017, 1:12 PM IST
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Ideation with Innovation for Startups
May 27, 2017, 4:30 PM IST
Are you innovative? Strategy Expert Comments: All of us are more innovative than we think we are. Let me share a hilarious incidence. There was an advertisement in the newspaper. It said, “Are you an…
May 27, 2017, 4:30 PM IST
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Don’t fall into mindless growth trap like AAP
May 26, 2017, 11:40 AM IST
Strategy Expert Comments: You have a very critical situation which many startups face and end up on the wrong side. Let me share an interesting example. Aam Adami Party (AAP) got phenomenal success in Delhi…
May 26, 2017, 11:40 AM IST
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The passion of wrestler Mahavir Singh Phogat
May 25, 2017, 9:07 AM IST
It is a critical question. Let me share an interesting learning from the Hindi movie “Dangal” based on real life story of wrestler Mahavir Singh Phogat. The movie has an important learning of having passion…
May 25, 2017, 9:07 AM IST
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